Where I've put this into practice.
Marketing Intern
Ran international student recruitment for the Uzbek market: full-funnel Google Ads, editorial content and a localized landing flow. 18.84% CTR (Performance Max, blended inventory), 811,913 impressions, 8 applications at roughly €125 each.
Ambassador & Mentor
Representing the university to prospective students, presenting at events, and mentoring new international students through their first semesters.
Marketing Consultant
10+ paying clients, 20+ campaigns. Positioning, audience analysis, Telegram growth, content strategy, funnel development and monetization for independent creators.
Founder & Community Manager
Built an educational community to 10,000+ subscribers in 21 months with zero ad spend - content systems, storytelling, and the daily discipline of earning attention with useful ideas.
YouTube Content Strategist
Repositioned packaging and search strategy: 16% CTR on flagship videos, 103,200 organic impressions, +1,929 subscribers with zero ad spend.
Education
Global Marketing - Vilnius University, Faculty of Economics & Business Administration
Strategy & behavior
Performance & data
AI & tools
