Marketing strategist · Consumer behavior & AI
I don't give a f*ck about customer needs.
I care about their wants*
Needs are what people tell researchers.
Wants are what they put in the cart.
My name is Amet, and I work with the second.
My projects
Think we can work together?
My marketing journey started when I fell in love with FC Barcelona - a club with a historic rivalry with Real Madrid.
The first thing I experienced as a young fan was people trying to convince me that Madrid is better. I got genuinely invested in the "why" of their thinking. Why do we even support or like something? Why do we have different preferences?
Another factor was my desire to be popular. Since the age of 15 I was creating countless social media profiles - posting news, memes, facts and whatever got into my mind. At some point I opened a channel about Barça. My initial goal was 1,000 subs, though I didn't have any budget. The fanaticism was already so deep that it kept me disciplined: I was grinding days and nights, inviting people from other chats one by one. And I did it!
Now that I had a channel, I started selling and buying advertising. Bit by bit I got into the marketing routine, because I needed to stand out from other channels and compete for attention. That's where I realized how fun it is to choose positioning angles, experiment with messaging, understand what makes people click and see how small changes in communication completely change the way people think of something.
Everything since - 10+ paying clients, 20+ campaigns, pitches and my own ventures - has been that same experiment at a bigger scale.
A quick look at the track record.
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National winner, L'Oréal Brandstorm Lithuania2026
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Marketing intern Vilnius University, FEBA2025
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SEB Fast Track hackathon Youth anti-fraud concept2025
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Marketing consultant 10+ paying clients, 20+ campaigns - creators & personal brands2023
I don't guess. I use a framework older than I am.
When the problem is awareness, I map the audience to Schwartz's stages. It's one diagnosis among several - first I decide whether the problem is even an awareness problem.
01Unaware
Make the problem visible and worth caring about.
02Problem-aware
Name the pain better than they can, and show a way out.
03Solution-aware
Show why your kind of solution wins, not yet the product.
04Product-aware
Bring proof and specifics; remove the last doubts.
05Most aware
Clear offer, a reason to act now, zero friction.
Framework: Eugene Schwartz, Breakthrough Advertising (1966).
A highly driven, strategic and reliable individual who consistently brings insights and initiatives.
His ability to analyze complex situations and develop effective strategies demonstrates a maturity and foresight beyond his years.
I was impressed by his ambition, strategic mindset, and his ability to think outside the box.
Let's figure out why your customers say no.
Hiring, building a brand, or stuck on why people won't convert? Tell me what you're working on - I read every message.
All the text is written by a human.